The exclamation point is used to show strong emotion. It’s important that writers only use the exclamation point sparingly because if it’s used too much, it loses its effect.
So, make sure it is only used when it is actually needed. So, take a look at this sentence. “Look at that sunrise”
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So, basically, here, it depends on how the writer wants to convey this sentence. Or, say this is a quotation, and depend on how the speaker said it.
So, if the speaker said: “Look at that sunrise.”
We would just put a period at the end. But, if the speaker said: “Look at that sunrise!”
Then we would put an exclamation point or an exclamation mark as it’s often called.
Exclamation points can often be used after one word, like: “Wow! Look at that sunrise!”
So, here, the exclamation point is used twice, because the speaker said it with lots of emotion.
Now, if it’s not a quotation, then it just depends on how you, as the writer, want to convey a message. So, if you want it to be very subtle, you just add a period to the end of a sentence. But, if it’s a strong point that you want to show the reader, then use an exclamation point to help that sentence stand out.
But, remember that many times, an exclamation point is seen as being used to show that the speaker or the writer is yelling. So, if you use lots of exclamation points, then the reader feels like the writer is always yelling at them.
An exclamation point can often be used in place of a question mark. So, like, take a look at this sentence: “What is going on”
So, here, generally, you would put a question mark, because it’s a question. But, if the speaker said it like: “What is going on!”
Or the writer wants to convey that strong emotion, then you put an exclamation point in place of the question mark.
So, again, make sure that the exclamation point is used appropriately and not too often so that it does not lose its effect.